The goal was to implement digital kiosks in physical stores, allowing customers to purchase products, pick up orders in store, or request home delivery. The challenge: translating a best practices benchmark into a minimum viable product (MVP) that would validate the most important purchase and pickup processes.
UI / UX
Visual Design
Art direction
2020
This project was developed in three key phases: Discover, Creation, and Evaluate. Each stage allowed us to progress from analyzing and defining opportunities to creating the MVP and validating it in a real-world environment.
This comprehensive and iterative process ensured a robust, usable, and user-centric experience.
We started with a benchmark from the research team and analyzed best practices in self-service kiosks. From there, we defined the main customer journeys—purchase and in-store pickup, or home delivery—focusing the experience on speed and visual clarity.
I designed a navigable MVP with a responsive grid and a clean visual language, optimized for touchscreens. We incorporated video as a call to action, seeking a more persuasive and elegant interaction that would connect with the user in the physical environment.
The prototype was tested in store to validate usability and adjust the flows according to the user’s actual behavior, laying the foundation for future iterations of the product.