Innovation in your pocket
Sometimes when you are faced with the dreaded blank canvas, when you are commissioned with the image of a concept, you don’t know how much joy or sadness the project can cause in your role as a designer. I currently work as a visual designer at frog design and in this case it was a joy to be able to graphically realize this innovative product. It is a card game that as a reminder, serves to energize creativity and innovation sessions for a client of the company.
Rol:
Art direction
Visual design
Primitives Shapes
We start from primitives, in this case 2d (polygon, circle and square) with which we will play in different compositions where we will create a system of complex models to articulate the language used in the different concepts to be represented.
Cards
The cards are configured as a consultation of the different creativity methodologies. On the main side we place a graphic with the concept to be represented, then the title and on the back the “prescription” descriptive text of the technique.
Ideatoons
The graphics were created using Ideatoons. We created these abstract visual symbols to replace words, stimulating visual thinking and the association of ideas in an unconventional way.