Redesign of the retail website of the energy company Gas natural now Naturgy, application of the brand guidelines. Improved content and information structures to improve user accessibility. Creation of a design system for better scalability and consistency of the website. Significantly improving user experience.
Creation of recruitment campaigns, improvements in the process of registering new customers and rate changes. Benchmarking and documentation for different stakeholders.
Branding, e-Commerce, UX / UI Design, web